Campaigns

Hit and Miss: User-Generated Content

Hit and Miss: User-Generated Content

The rapid increase in social platforms and has made it easier than ever for people to post their own content online. Whether it’s a comment, status update, blog post, image or video upload there are social sites dedicated to every format, which give users immediate access to each other and create new opportunities for advertising. The great sites are Twitter, Facebook and YouTube, all of which are extremely successful - Read More

Can Commonwealth?

Can Commonwealth?

Commonwealth Bank has revealed that it was behind the CAN'T/CAN teaser campaign which has been across billboards and digital media this last week. Dropping their "determined to be different" slogan in favour of CAN. Chief Marketing Director, Andy Lark, has thanked hi-jackers because they added "fuel to the fire" around the campaign. Basically: Heritage bank were the first to hi-jack the campaign, buying Google keyword CAN'T Read More

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