It's a pressing topic with Nine's recent debt negotiations and Ten's falling share price. However, I believe that people should not necessarily be too quick to move away from the format. For one there are some good deals to be had at the moment, but also, Think TV has released some excellent stats to show how the platform is driving results for advertisers in the new media landscape. In the Read More
This is an interesting comparison of the statistics from Australia's top 10 Facebook brand pages and it's even more interesting looking for reasons behind the spikes in people talking about each brand. Out of the top 10 pages, the glaring similarity is that they are all from food and beverage or clothing companies. This might indicate that people connect on a more personal level with the regular purchases that they make. Read More
The rapid increase in social platforms and has made it easier than ever for people to post their own content online. Whether it’s a comment, status update, blog post, image or video upload there are social sites dedicated to every format, which give users immediate access to each other and create new opportunities for advertising. The great sites are Twitter, Facebook and YouTube, all of which are extremely successful - Read More
The big announcement from Facebook this week is that it’s making inventory available through a Nasdaq-like system that allows real time bidding. Some say they have implemented this system because click through rates are dismal by the standards of other advertising outlets. And furthermore, actions after click through are pretty dire as well. However, the system itself is definitely a sign of things to come and there are a few Read More
There's been numerous rants about the use of 'ad speak' to achieve things we already do every day. However, this has become even more apparent with the introduction of some rather ridiculous buzzwords that have been coined recently. Is it just so they have something to hold over other agencies or clients? I object to the way everyone jumps on a new catch phrase in order to hype up the release Read More
The creation of YouTube has resulted in a new genre of video advertising, one which has succeeded on its ability to captivate, motivate, trick or entertain viewers and subsequently be passed around. There's one thing that you can't argue with when it comes to "viral videos" - the success is very measurable. The advertising strategy must have some merit if it engages consumers to the point that they actively seek Read More
This is augmented reality. A camera records the real world or shoe in this case, a computer program changes or adds effects to the image and on screen you see augmented reality; a blend of reality and fiction. Xbox Kinect has been doing this for a while and lately they have created some pretty amazing interactive content. Adidas were able to use your new (Adidas) shoe as a game controller - Read More
And no I'm not talking about the embarrassing IPO for the company and their zuckers, ahem I mean investors. Just to recap, it's been a pretty bad week: Eduardo Saverin, one of 4 co-founders is dropping US citizenship to avoid taxes. General Motors announcing they have dropped their paid Facebook advertising because "it doesn't work." The share price has taken a beating, down nearly 20% in 2 days. Three investors sued Facebook and Zuckerberg, Read More
Phillips Augmented Reality Mugs
Posted by Mark on May 31st, 2012
Font Hate and Comic Sans Logos
Posted by Mark on October 19th, 2012
Top 5 Viral Videos – May ’12
Posted by Mark on June 2nd, 2012
6 Questions You’re Probably Asking Yourself
Posted by on May 6th, 2013
Can Commonwealth?
Posted by Mark on May 28th, 2012