Social Media

Facebook Australia Infographic

Facebook Australia Infographic

This is an interesting comparison of the statistics from Australia's top 10 Facebook brand pages and it's even more interesting looking for reasons behind the spikes in people talking about each brand. Out of the top 10 pages, the glaring similarity is that they are all from food and beverage or clothing companies. This might indicate that people connect on a more personal level with the regular purchases that they make. Read More

Hit and Miss: User-Generated Content

Hit and Miss: User-Generated Content

The rapid increase in social platforms and has made it easier than ever for people to post their own content online. Whether it’s a comment, status update, blog post, image or video upload there are social sites dedicated to every format, which give users immediate access to each other and create new opportunities for advertising. The great sites are Twitter, Facebook and YouTube, all of which are extremely successful - Read More

Facebook Real Time Bidding

Facebook Real Time Bidding

The big announcement from Facebook this week is that it’s making inventory available through a Nasdaq-like system that allows real time bidding. Some say they have implemented this system because click through rates are dismal by the standards of other advertising outlets. And furthermore, actions after click through are pretty dire as well. However, the system itself is definitely a sign of things to come and there are a few Read More

SoLoMo and Other ‘New’ Ideas

SoLoMo and Other ‘New’ Ideas

There's been numerous rants about the use of 'ad speak' to achieve things we already do every day. However, this has become even more apparent with the introduction of some rather ridiculous buzzwords that have been coined recently. Is it just so they have something to hold over other agencies or clients? I object to the way everyone jumps on a new catch phrase in order to hype up the release Read More

Has Facebook’s Bubble Burst?

Has Facebook’s Bubble Burst?

And no I'm not talking about the embarrassing IPO for the company and their zuckers, ahem I mean investors. Just to recap, it's been a pretty bad week: Eduardo Saverin, one of 4 co-founders is dropping US citizenship to avoid taxes. General Motors announcing they have dropped their paid Facebook advertising because "it doesn't work." The share price has taken a beating, down nearly 20% in 2 days. Three investors sued Facebook and Zuckerberg, Read More

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