Mass Media

TV and New Media

TV and New Media

It's a pressing topic with Nine's recent debt negotiations and Ten's falling share price. However, I believe that people should not necessarily be too quick to move away from the format. For one there are some good deals to be had at the moment, but also, Think TV has released some excellent stats to show how the platform is driving results for advertisers in the new media landscape. In the Read More

Top 5 Viral Videos – May ’12

Top 5 Viral Videos – May ’12

The creation of YouTube has resulted in a new genre of video advertising, one which has succeeded on its ability to captivate, motivate, trick or entertain viewers and subsequently be passed around. There's one thing that you can't argue with when it comes to "viral videos" - the success is very measurable. The advertising strategy must have some merit if it engages consumers to the point that they actively seek Read More

Team Quirk Campaign Wrap-up

Team Quirk Campaign Wrap-up

Many thanks to all who passed favourable comment on our recent Team Quirk campaign for the Brisbane City Council elections. For us, it was a pleasure to work with a Campaign Manager with so much political 'nouse' that the job was one of simply following directions and staying on budget. It may have been a whole different story had the campaign drifted into the same negative territory that we saw in Read More

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