Comments on: Phillips Augmented Reality Mugs http://rossdavie.com.au/phillips-augmented-reality-mugs/ Advertising Agency Brisbane Tue, 26 Feb 2013 00:06:50 +0000 hourly 1 https://wordpress.org/?v=4.2.22 By: Mark http://rossdavie.com.au/phillips-augmented-reality-mugs/#comment-5 Wed, 06 Jun 2012 01:56:18 +0000 http://rossdavie.com.au/?p=1786#comment-5 I agree. The video is only at 24k views thus far – I suspect mainly generated through advertising blogs.

I think it’s the same with most AR technology… after the money has been spent, I am left wondering what the adoption rates are.

It mustn’t have been too successful for News Limited as they didn’t run any AR “explore here” zones this Sunday. Was it a one week wonder? I was actually disappointed because I was one of the few(?) who downloaded the app last week.

]]> By: Roger http://rossdavie.com.au/phillips-augmented-reality-mugs/#comment-4 Tue, 05 Jun 2012 23:30:00 +0000 http://rossdavie.com.au/?p=1786#comment-4 It’s a great case study, but pretty poor idea. So, I can’t see it going viral with the public. They could have also tried AR Glasses:

http://www.spirithalloween.com/images/spirit/products/processed/07092596.zoom.a.jpg

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