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6 Questions You’re Probably Asking Yourself

6 Questions You’re Probably Asking Yourself

WHY WOULD I WANT TO USE AN ADVERTISING AGENCY?

This is the question that most mid-sized enterprise CEOs ask. Usually followed by the qualifying statement that they used to have an agency that delivered little more than regular invoices and lunch invitations.

OUR ANSWER: You know that no one knows more about your business than YOU. After all, you started it up; you had the guts to step outside the safety net

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Time to Get Happy

Time to Get Happy

  It's time to get happy again; to forget that 2012 may not have been the best year for a lot of us in the advertising industry. Fortunately, we have held our head above water and continue to do so. Alas, many other agencies haven't fared so well; every day Mumbrella reports retrenchments, downsizing, bankruptcies and takeovers; client dissatisfaction and therefore restlessness. As a result of all this and despite having Read More

TV and New Media

TV and New Media

It's a pressing topic with Nine's recent debt negotiations and Ten's falling share price. However, I believe that people should not necessarily be too quick to move away from the format. For one there are some good deals to be had at the moment, but also, Think TV has released some excellent stats to show how the platform is driving results for advertisers in the new media landscape. In the Read More

Font Hate and Comic Sans Logos

Font Hate and Comic Sans Logos

There are a number of typefaces that invoke designers to vomit; Brush Script, Times New Roman, Courier and Papyrus, however none of these are as hated as Comic Sans. Why would designers hate a font? Some simply dislike the look of a particular font, as just a few characters can ruin the entire typeface. Any typeface that becomes too popular risks being hated sooner or later, usually by the designers who have to Read More

Facebook Australia Infographic

Facebook Australia Infographic

This is an interesting comparison of the statistics from Australia's top 10 Facebook brand pages and it's even more interesting looking for reasons behind the spikes in people talking about each brand. Out of the top 10 pages, the glaring similarity is that they are all from food and beverage or clothing companies. This might indicate that people connect on a more personal level with the regular purchases that they make. Read More

Vale John Miller

Vale John Miller

I attended the funeral last Thursday of my friend, John Miller. Now, almost a week later it's beginning to sink in that he's actually gone. I first met John in the 1980s whilst working on 4BC's breakfast program with Wayne Roberts. John had arrived at the station from 2UE or one of the many Newsrooms that he starred in since the commencement of his media career in the early 70s. I Read More

Hit and Miss: User-Generated Content

Hit and Miss: User-Generated Content

The rapid increase in social platforms and has made it easier than ever for people to post their own content online. Whether it’s a comment, status update, blog post, image or video upload there are social sites dedicated to every format, which give users immediate access to each other and create new opportunities for advertising. The great sites are Twitter, Facebook and YouTube, all of which are extremely successful - Read More

Facebook Real Time Bidding

Facebook Real Time Bidding

The big announcement from Facebook this week is that it’s making inventory available through a Nasdaq-like system that allows real time bidding. Some say they have implemented this system because click through rates are dismal by the standards of other advertising outlets. And furthermore, actions after click through are pretty dire as well. However, the system itself is definitely a sign of things to come and there are a few Read More

SoLoMo and Other ‘New’ Ideas

SoLoMo and Other ‘New’ Ideas

There's been numerous rants about the use of 'ad speak' to achieve things we already do every day. However, this has become even more apparent with the introduction of some rather ridiculous buzzwords that have been coined recently. Is it just so they have something to hold over other agencies or clients? I object to the way everyone jumps on a new catch phrase in order to hype up the release Read More

Top 5 Viral Videos – May ’12

Top 5 Viral Videos – May ’12

The creation of YouTube has resulted in a new genre of video advertising, one which has succeeded on its ability to captivate, motivate, trick or entertain viewers and subsequently be passed around. There's one thing that you can't argue with when it comes to "viral videos" - the success is very measurable. The advertising strategy must have some merit if it engages consumers to the point that they actively seek Read More

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