This is augmented reality. A camera records the real world or shoe in this case, a computer program changes or adds effects to the image and on screen you see augmented reality; a blend of reality and fiction. Xbox Kinect has been doing this for a while and lately they have created some pretty amazing interactive content. Adidas were able to use your new (Adidas) shoe as a game controller - Read More
Commonwealth Bank has revealed that it was behind the CAN'T/CAN teaser campaign which has been across billboards and digital media this last week. Dropping their "determined to be different" slogan in favour of CAN. Chief Marketing Director, Andy Lark, has thanked hi-jackers because they added "fuel to the fire" around the campaign. Basically: Heritage bank were the first to hi-jack the campaign, buying Google keyword CAN'T Read More
And no I'm not talking about the embarrassing IPO for the company and their zuckers, ahem I mean investors. Just to recap, it's been a pretty bad week: Eduardo Saverin, one of 4 co-founders is dropping US citizenship to avoid taxes. General Motors announcing they have dropped their paid Facebook advertising because "it doesn't work." The share price has taken a beating, down nearly 20% in 2 days. Three investors sued Facebook and Zuckerberg, Read More
Many thanks to all who passed favourable comment on our recent Team Quirk campaign for the Brisbane City Council elections. For us, it was a pleasure to work with a Campaign Manager with so much political 'nouse' that the job was one of simply following directions and staying on budget. It may have been a whole different story had the campaign drifted into the same negative territory that we saw in Read More
Phillips Augmented Reality Mugs
Posted by Mark on May 31st, 2012
Font Hate and Comic Sans Logos
Posted by Mark on October 19th, 2012
Top 5 Viral Videos – May ’12
Posted by Mark on June 2nd, 2012
6 Questions You’re Probably Asking Yourself
Posted by on May 6th, 2013
Can Commonwealth?
Posted by Mark on May 28th, 2012